Furniture ecommerce is expected to reach $200B in 2019, according to Statista’s Digital Market OutlookChina and the USA are the biggest slices of the pie. The manufacturers and furniture retailers owe such success mostly to two factors – multichannel marketing and personalized customers journey. 

The later is achieved with instrumental and strategic technologies that retain and engage customers more than ever. One of them is 3D modeling and rendering as a way of product visualization at an online store. 

This technology allows furniture website owners to picture the items in the tiniest details, such as texture or color variations, and tap it into the customers’ home design narrative. Moreover, for online platforms, it has become a way to get rid of the cumbersome photo shooting sessions that often miss deadlines. From now on, there’s no need to hire photographers, rent a photo studio, move furniture, change decorations for various backgrounds.

In a nutshell, ecommerce business has changed the game of the industry, and those who understand the rules win.